There are lots of people who contact an SEO company because they want to boost the rank that their website may have on search engines. Obviously, this is an excellent goal to have. After all, with the competition online, many businesses could use a boost from an increased search engine ranking. But there are still a lot of myths that surround the whole SEO business which still persist today.
Based on a recent report by Peter Crisafi, the Vice President of an Internet Marketing Agency, there are lots of such myths and disinformation that are sailing around discussion forums and webmaster groups. Eliminateing them is the right move to make, as it will allow many webmasters to do their SEO right. Listed below are some of these myths:
* SEO is one thing that you only do once.
While obviously, you should start somewhere and it may involve a total overhaul of your website, SEO is something that is regular and not just something that you "set and forget".
* Keyword density is the most vital component of SEO
It is well known that keywords are an essential part of SEO and that having useful content which is aimed at some targeted keywords can improve your ranking. However, some webmasters exaggerate it. They publish content that is barely legible and is packed with keywords that are simply repeated dozens of time on a page, in a manner that reading the page would become quite tedious for a normal user. This will hurt, rather then help, you position on search engines.
* Having PPC (pay per click) ads on your site hurts your SEO
Any good Digital Marketing Agency will explain that this is not true. If you are a publisher of PPC ads on your site, these ads will be highly relevant to your content, as Google, as well as third party networks such as Bidvertiser and Miva like to make the ads on your page highly relevant to your content to boost quality for the advertiser and build up your click through rate. There is no evidence to indicate that PPC ads on your site play any big role in SEO.
* Backlinks is accessible from anyone
Quality backlinks from relevant sites can be right for you. The situation arises when you get backlinks from sites that aren't relevant at all to your own site's content. What is worse is when you obtain backlinks from sites that are nothing but a link dump, or a selection of links for a wide selection of websites that are not related to oneself. Buying backlinks from shady sources on webmaster forums is thus not advised, as these are frequently of bad quality and will find yourself hurting, in lieu of helping, your search engine position.
Based on a recent report by Peter Crisafi, the Vice President of an Internet Marketing Agency, there are lots of such myths and disinformation that are sailing around discussion forums and webmaster groups. Eliminateing them is the right move to make, as it will allow many webmasters to do their SEO right. Listed below are some of these myths:
* SEO is one thing that you only do once.
While obviously, you should start somewhere and it may involve a total overhaul of your website, SEO is something that is regular and not just something that you "set and forget".
* Keyword density is the most vital component of SEO
It is well known that keywords are an essential part of SEO and that having useful content which is aimed at some targeted keywords can improve your ranking. However, some webmasters exaggerate it. They publish content that is barely legible and is packed with keywords that are simply repeated dozens of time on a page, in a manner that reading the page would become quite tedious for a normal user. This will hurt, rather then help, you position on search engines.
* Having PPC (pay per click) ads on your site hurts your SEO
Any good Digital Marketing Agency will explain that this is not true. If you are a publisher of PPC ads on your site, these ads will be highly relevant to your content, as Google, as well as third party networks such as Bidvertiser and Miva like to make the ads on your page highly relevant to your content to boost quality for the advertiser and build up your click through rate. There is no evidence to indicate that PPC ads on your site play any big role in SEO.
* Backlinks is accessible from anyone
Quality backlinks from relevant sites can be right for you. The situation arises when you get backlinks from sites that aren't relevant at all to your own site's content. What is worse is when you obtain backlinks from sites that are nothing but a link dump, or a selection of links for a wide selection of websites that are not related to oneself. Buying backlinks from shady sources on webmaster forums is thus not advised, as these are frequently of bad quality and will find yourself hurting, in lieu of helping, your search engine position.
About the Author:
If you're a small business owner looking to get a BIG presence online then you've found the right place here at Atlanta Internet Marketing or Atlanta Online Marketing. Thank you for coming to our page.. Unique version for reprint here: Some Truth And Lies About Internet Marketing And SEO Detailed.
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