Sunday, September 18, 2011

Some Basic And Effective Marketing Tools For Your Business

By Smithson Terry


Advertising is a big help to your business because it can increase sales by telling potential customers about your product or service. You can also tell customers about changes to your service, new product launches and improvements. Advertising makes use of different tools to communicate their product or service to their clients and potential clients. There are different ways and tools to advertise your product but tackled in this article is a list of basic but still effective tools in advertising:

- Internet- is surely one of the top places you would want to go if you want to advertise your product. The internet has a vast array of users that you can find your potential buyers. Through the internet, you can make of certain social media to effectively advertise your product or business. You can try blogging about your business, uploading videos on YouTube or Facebook, photos and a whole lot more.

- Newspaper- Newspaper ad may seem a very old tool for advertising. However, this is still an effective way of attracting customers especially who read their papers every day. Fifty percent of the vicinity will certainly read your ad and contact you as well.

- Television - This tool of advertising is one of the proven to be effective in communicating your product and services to several markets. Although you need to have money to pay for such because TV ads are high in rates. You should be able to pay how many times it was aired and its length of time. So you should make an interesting ad because every second counts. Be creative in the introduction of your ad so that people would be interested and avoid zapping the channels.

- Radio- Having radio ads can surely capture several customers. There are people who can have a positive word of mouth if they hear your ad or even if you have a jingle, it can retain in their head and sing it.

- Posters and Fliers- Posters are quite catchy when you have a good presentation. Fliers are also one way of advertising and it will help you if you are cost conscious.




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