Tuesday, September 20, 2011

Just How Do You Build A Network Marketing Business On-Line?

By Freeda Smythe


You may be asking the question yourself, can you develop a successfull MLM business using the world wide web?

The answer I believe from personal experience is that yes, the internet can be used and is very powerful for building a business, but there are some things the internet cannot replace. You should still be calling leads and prospects on the telephone or face to face if you want to actually sponsor on a consistent basis.

About 9 months ago when I turned to network marketing online to develop my business, I too thought that I could do it all online. I soon realised that whilst I could do a LOT online, my business would never reach its full potential without me picking up the phone and calling my prospects.

The internet can do a lot for us as network marketers, it's a fantastic communication tool for a start. With the leverage of emails, videos and mass conference calls, rapport building with prospects is easy.

There is also a lot of money to be made by marketing your business online with a system like My Lead System Pro more than if you are only using offline methods. You don't even need extensive technical knowledge, there are many attraction marketing systems available that will provide you with the websites, autoresponders and affiliate programmes to get you into profit quickly. They are also easily duplicatable for your team members.

So how would such a system work?

It really is quite simple

1) Your first task is to set up a marketing system, preferably one that is based on the principles of offering value to your prospects and building your primary business on the back end.

2) You drive traffic to that marketing system and some of that traffic will become leads. You should be sending your visitors to a one page website that is often called an opt in page. It's here where you can make an offer to your visitor in exchange for their details (usually at least an email address), you might offer a training course or maybe just a simple eBook

3) Once in your system they will start receiving information from you, usually delivered by email. They start to see you as a bit of an expert in your field, plus they start to like & trust you. Whats happening is that your leads are quickly turning into a warm market of people who know a little about you and are more likely to buy from you or work with you.

4) Next is to sometimes promote products that may be of interest to your list. This won't be happening every email, but maybe you will make a pitch once every 6-10 emails, the main emphasis is on providing value. You will find that some people will buy what you recommend.

5) Promote your primary business on the back end. Get as many of your prospects to a presentation. Presentations and follow up by telephone or in person are powerful recruiting methods. For the best results you should be doing your own presentations, these can be done using webinar or conference call services online.

It's quite possible that during this process your prospects may actually have already called or emailed you because they want more information about your primary business. I've had this happen many times before, sometimes people call me after seeing only my first video which they watch after opting into my list.




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