Tuesday, September 27, 2011

Improving Your Bottom Line with Facebook Advertising

By Todd Chan


When you have over half a billion people visiting a website, like Facebook has, then obviously that will make for an intense advertising environment replete with opportunity. However, many advertisers are still striving to make the Facebook ads work for them, and that's only because they're focusing their efforts on getting the basic foundation right. There is no excuse for taking the lazy approach to any ad campaign; and as always there are never any guarantees of success with business. This is not like going to the moon, and while not difficult it takes the right kind of effort and persistence.

One thing that is all important is writing ads that compel users to click on them as that will save you money. This should be seen as a critical step in your overall quest to get a higher return from the ads that you run. One huge difference with Facebook over Google is that at Facebook you can use images, and that allows for more testing possibilities. It also makes sense to target different ad images to different demographics to see which one responds the best. When you think about it, you can test more variables with Facebook ads than you can with AdWords, for example.Therefore, be sure you check out the following, http://thedietsolutionprogramt.com/the-diet-solution-program-an-introduction, prior to you making an effective decision.

One thing that may not seem important is keeping your particular local time in mind for the ad submission process. You will need to know what your time is based on Facebook's local time which is in the Pacific Standard Time zone. This means that you'll have to see to it that you focus on getting your ads approved according to this time zone, during the day time. Once you submit your ads, they will go live if there are no issues that need to be addressed. However it is up to you if this is an important matter or not.

You can and should try to get people onto your mailing list, and you do that by using your fan page. What you want to do is get them to subscribe, and then it is a matter of sending out autoresponder emails to them. The biggest advantage of following up with your prospects is that you'll eventually be able to convince them to take action on whatever offer you're promoting. If you are not familiar with how to set all that up, then it is very easy to do or you can simply outsource that part.

You will discover that Facebook advertising is a relatively easy process and not difficult. Of course you still have to write copy that converts and know how to test, etc. Remember that any type of ad campaign requires you to test and optimize as you proceed. This kind of advertising can be very profitable if you do it right and keep learning how to improve.If you want to observe how promotions using this type of marketing can rank then take a look at Commission Commando Review.




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