Different mediums associated with print media have been used by companies for years to inform, highlight and communicate particular messages to the public. Millions are invested annually into creating innovative ways in which to do this. Some companies may commission a well-established creative team to design and print custom brochures which will make an important statement about the high standards of the business and serve as an effective advertising medium.
Before any marketing campaign can commence, time, energy and resources should be spent on getting to know and understand a company's target market. Without this knowledge, any communicative means will be void of any real impact. Marketing representatives should provide designers with a detailed profile of their customer base, including details like their age, projected annual income, their service/product preferences, their lifestyles and their gender where applicable.
Having a good knowledge of a company's target market will help designers to base their work on a solid, factual foundation. These details will help them to make crucial decision like which colours to use and the kind of wording that would best fit their profile and appeal to them in a direct way. It is also important for them to have a good understanding of what the company wishes to achieve through their print campaign.
Any purpose-driven advertising medium needs to be defined according to strict parameters. Naturally, there is an endless amount of information about a company that can be communicated about so many of their different products or services. However, the company should provide designers with a single message they need to be conveyed, in only a few sentences. They may wish to advertise a current promotion, or feature a specific product or service relevant to the time of year.
Due to space limitations and the fact that this medium needs to make a big impact on the reader in as short a time as possible, including irrelevant information on the brochure will only dilute its intended purpose. It should attract the reader, engage the reader and plant a seed for their future engagement with the company. Contact details should be readily visible for further queries on the advertised product, promotion or service.
The logo of the company is its trademark, and the graphic with which it will become associated with over time. As such, it should feature prominently. The designer should create the rest of the product around what would make the logo stand out. In this way, it can be used as an advertising medium as well as a branding tool.
Knowing who the company's competitors are, is also a useful tool. Designers can then investigate how competitors are exerting influence on the market through print medium and look for ways in which to improve upon these industry standards. They will also be able to find fresh, original ways in which to present the final product to represent the particular company's uniqueness.
If possible, providing current examples of what the company wishes their product to resemble, is a good idea. This will assist designers in creating a product that meets the company's preferences. Building a good foundation for the creation of custom brochures according to the aforementioned features, will provide a strong platform for effective brand, product/service communication.
Before any marketing campaign can commence, time, energy and resources should be spent on getting to know and understand a company's target market. Without this knowledge, any communicative means will be void of any real impact. Marketing representatives should provide designers with a detailed profile of their customer base, including details like their age, projected annual income, their service/product preferences, their lifestyles and their gender where applicable.
Having a good knowledge of a company's target market will help designers to base their work on a solid, factual foundation. These details will help them to make crucial decision like which colours to use and the kind of wording that would best fit their profile and appeal to them in a direct way. It is also important for them to have a good understanding of what the company wishes to achieve through their print campaign.
Any purpose-driven advertising medium needs to be defined according to strict parameters. Naturally, there is an endless amount of information about a company that can be communicated about so many of their different products or services. However, the company should provide designers with a single message they need to be conveyed, in only a few sentences. They may wish to advertise a current promotion, or feature a specific product or service relevant to the time of year.
Due to space limitations and the fact that this medium needs to make a big impact on the reader in as short a time as possible, including irrelevant information on the brochure will only dilute its intended purpose. It should attract the reader, engage the reader and plant a seed for their future engagement with the company. Contact details should be readily visible for further queries on the advertised product, promotion or service.
The logo of the company is its trademark, and the graphic with which it will become associated with over time. As such, it should feature prominently. The designer should create the rest of the product around what would make the logo stand out. In this way, it can be used as an advertising medium as well as a branding tool.
Knowing who the company's competitors are, is also a useful tool. Designers can then investigate how competitors are exerting influence on the market through print medium and look for ways in which to improve upon these industry standards. They will also be able to find fresh, original ways in which to present the final product to represent the particular company's uniqueness.
If possible, providing current examples of what the company wishes their product to resemble, is a good idea. This will assist designers in creating a product that meets the company's preferences. Building a good foundation for the creation of custom brochures according to the aforementioned features, will provide a strong platform for effective brand, product/service communication.
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