Friday, October 21, 2011

Here Are The Benefits Of Article Marketing For The Online Entrepreneur

By Arthur Combs


There are many thousands of articles on the internet, and more appear daily. Unfortunately, only a small minority of these articles are successful in bringing results for the writer. Article marketing is a process where articles are written to publicize a product or website and attract targeted traffic. We will now discuss some of the main advantages of using article marketing to promote your internet business.

Probably the biggest benefit of article marketing is the target traffic your site wil receive. Your traffic from this method is not always good it might be irrelevant or too vague to be of any good. The only reason for this is that your visitor is not interested in what you are offering. Write well written articles if you intend to see return readers, an interested reader will want to know more. People don't read articles just like that when they're online, because they're always looking for some specific piece of information and if you can give them that, then you'll be successful in getting them to your site. You will get alot of exposure online from your articles because they have the ability to be spread across the net. The more your articles are spread around, the better will be the response. Now even if your articles are published on a hundred different places on the web, they'll still deliver quality traffic to your doorstep. The easiest benefit to reap is this one because you don't have to do more than sit back and watch the traffic roll in.

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You can also use article marketing to build a targeted email list of prospects who are interested in your niche. Since article marketing allows you to drive traffic to any site, you can simply create a squeeze page or an opt-in page where you can collect your visitors email addresses. In exchange of their email address, you can give away a bribe such as a free ebook, report, video, audio, etc. Being unique and thinking outside the proverbial box will help you succeed. You might have to "give away the farm" to attract your audience and get them to stay. The best thing you can do for yourself is build your own email list.

Article marketing is also an excellent way to gain exposure for the services you can provide. There are a lot of talented freelancers who struggle to find opportunities on the freelancing sites such as Elance, due to rivaling competition. But article marketing is something not many freelancers try out to promote their service. You can write and announce articles that explain the niche you're targeting and then deliberately introduce your readers to the service you're providing. This would make it incredibly simple for you to drive traffic and get clients from all over the web, instead of solely depending on the big freelance portals.

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As you can see the benefits listed above show the importance of article marketing for any online entrepreneur.




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