Brochure printing isn't just like printing a company manual for your clients. You want people outside your company to read what you have to offer, but with an uninteresting brochure, you'd be sure to revolt them rather than draw them. You can't force people to read what you have if you don't present them something to look at. Therefore, remember the basic guidelines in making an eye-catching brochure.
Brochure Printing - Size and Shape:
You don't need to be stuck with the usual 8.5"x11" size. You don't have to be stuck with the larger 11"x17" too. If all brochures are cut the same, then an regular person would not even bother to see what makes yours different. You need to stand out. Cut your brochure into a form of a baby bottle if you believe that will get your message across. It has a much better chance at being given a another glance than a regular rectangular brochure that you oftentimes see in banks.
Brochure Printing - Design and Layout:
Brochure printing does not need to be handled in all the wild colors you can think of from its first to last page. You want to captivate people's interest, not make them dizzy. Stick to one motif. If you are making an environment-inspired brochure, then make every page about green stuff. Don't include a gothic-colored page and a fairy-tale-inspired sheet. It just just doesn't make sense.
Your Brochure's Content:
Although it is understandable that you want to inform your customers of every fact available, you don't have to swamp them with information. Even if you are successful in capturing their attention, you will lose them right away if you flood them with words. In brochure printing, don't forget to keep it concise and to the point. You don't want to forget important facts, you also don't wish your brochures to look busy. Avoid long paragraphs. Use bullets rather to reiterate your facts. It's easier to read, too. Also, use wide spaces and adequate images so the clients won't need to strain their eyes in looking at your print.
Make Your Target Customers Read Your Brochure:
This is the rule you should never disregard in making a brochure. You may think that a pineapple-shaped brochure is a stand out in a sea of rectangular ones, and an eye-friendly hue of blue will ensure that people will read them from first to last page. But are you fascinating the interest of your intended readers? Brochure printing must be based on your intended clients. You have to speak their language before you can communicate yours. Therefore if you want middle-aged professionals to know about your products and services, then keep away from utilizing words that only teens use.
Making brochures should not be serious. All you need to remember is target your intended clients, know your product really well, follow these fundamental guidelines, and you are good to go.
Brochure Printing - Size and Shape:
You don't need to be stuck with the usual 8.5"x11" size. You don't have to be stuck with the larger 11"x17" too. If all brochures are cut the same, then an regular person would not even bother to see what makes yours different. You need to stand out. Cut your brochure into a form of a baby bottle if you believe that will get your message across. It has a much better chance at being given a another glance than a regular rectangular brochure that you oftentimes see in banks.
Brochure Printing - Design and Layout:
Brochure printing does not need to be handled in all the wild colors you can think of from its first to last page. You want to captivate people's interest, not make them dizzy. Stick to one motif. If you are making an environment-inspired brochure, then make every page about green stuff. Don't include a gothic-colored page and a fairy-tale-inspired sheet. It just just doesn't make sense.
Your Brochure's Content:
Although it is understandable that you want to inform your customers of every fact available, you don't have to swamp them with information. Even if you are successful in capturing their attention, you will lose them right away if you flood them with words. In brochure printing, don't forget to keep it concise and to the point. You don't want to forget important facts, you also don't wish your brochures to look busy. Avoid long paragraphs. Use bullets rather to reiterate your facts. It's easier to read, too. Also, use wide spaces and adequate images so the clients won't need to strain their eyes in looking at your print.
Make Your Target Customers Read Your Brochure:
This is the rule you should never disregard in making a brochure. You may think that a pineapple-shaped brochure is a stand out in a sea of rectangular ones, and an eye-friendly hue of blue will ensure that people will read them from first to last page. But are you fascinating the interest of your intended readers? Brochure printing must be based on your intended clients. You have to speak their language before you can communicate yours. Therefore if you want middle-aged professionals to know about your products and services, then keep away from utilizing words that only teens use.
Making brochures should not be serious. All you need to remember is target your intended clients, know your product really well, follow these fundamental guidelines, and you are good to go.
About the Author:
Learn more about folder printing and printing services from a trusted printing company.. Also published at Getting Your Message Across With An Effective Brochure.
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