When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are experts in wedding photography London but also cover all the UK.
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