Email represents a very efficient and cost-effective way of sending your message out to consumers and prospects. And the simpleness and the value for money you can achieve using e-mail as your first follow-up strategy is unparalleled.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The topic line on the e-mail is crucial - most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. People find that it's easier to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in mails for your list because sending email to folks who have not asked for them is just spamming, and you know how you always feel about receiving e-mail from someone unknown to you.
Ensure that no attachments are ever sent with your e-mails. The great majority of IT companies around the world advise that attachments are likely to be dangerous and this will simply mean that your emails can be blacklisted and are not likely to get read. Instead of having attachments on your e-mails, it is a great deal more effective to just add links to internet sites and other Net resources.
Before you broadcast make sure that you proof read every e-mail you send out to fix any gaffes. Daft spelling errors can reflect badly on the standard of services your business provides.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The topic line on the e-mail is crucial - most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. People find that it's easier to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in mails for your list because sending email to folks who have not asked for them is just spamming, and you know how you always feel about receiving e-mail from someone unknown to you.
Ensure that no attachments are ever sent with your e-mails. The great majority of IT companies around the world advise that attachments are likely to be dangerous and this will simply mean that your emails can be blacklisted and are not likely to get read. Instead of having attachments on your e-mails, it is a great deal more effective to just add links to internet sites and other Net resources.
Before you broadcast make sure that you proof read every e-mail you send out to fix any gaffes. Daft spelling errors can reflect badly on the standard of services your business provides.
About the Author:
Lee Duncan is the writer of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. He is also a leading business coach with a strong focus on your results.
No comments:
Post a Comment