As a massage specialist, you probably already know how challenging it can be to draw in a regular flow of new clients to your practice. The web is hands down the simplest way to bring in more business, but you have got to know what you are doing. You can't just throw up a website and keep your fingers crossed the phone starts ringing. There's a system behind promoting your practice on the web. Let's take a look at 3 components of this system.
1. Lead Generation -- You would like to be sure to have lead generation set up on your websites. Most massage websites are set up as easy online brochures that display basic information about their business. You need to get your web visitors engaged by having an opt in form set up in the upper right corner on each page of the site with a free report or video series that you offer in return for their name and email. This way you can build your email list and stay in touch with everybody who has ever expressed interest in your work.
2. Benefit-Oriented Copy-- If you review most massage websites, you'll likely notice that all of them say the same thing. Almost all of the content is focused on the features of the practice, such as conditions treated, office hours, and approaches of massage used. While all this is important, you need to talk straight to your visitor's pains and challenges on the home page. Connect emotionally with them and encourage them that you do indeed have solutions for their struggles.
3. Social Media Integration-- It's helpful to add social media icons on your website so that folks can connect with you through different mediums. If you have a really good fan page, it's a means of building trust and showing people who are new to you that you're a trustworthy and bonafide resource in the neighborhood.
These 3 tips should go a long way toward getting you more exposure and clients from the Net.
1. Lead Generation -- You would like to be sure to have lead generation set up on your websites. Most massage websites are set up as easy online brochures that display basic information about their business. You need to get your web visitors engaged by having an opt in form set up in the upper right corner on each page of the site with a free report or video series that you offer in return for their name and email. This way you can build your email list and stay in touch with everybody who has ever expressed interest in your work.
2. Benefit-Oriented Copy-- If you review most massage websites, you'll likely notice that all of them say the same thing. Almost all of the content is focused on the features of the practice, such as conditions treated, office hours, and approaches of massage used. While all this is important, you need to talk straight to your visitor's pains and challenges on the home page. Connect emotionally with them and encourage them that you do indeed have solutions for their struggles.
3. Social Media Integration-- It's helpful to add social media icons on your website so that folks can connect with you through different mediums. If you have a really good fan page, it's a means of building trust and showing people who are new to you that you're a trustworthy and bonafide resource in the neighborhood.
These 3 tips should go a long way toward getting you more exposure and clients from the Net.
About the Author:
Massage marketing is much more effective when you combine the Net with more conventional types of advertising. The difficulty is that most massage marketing is done without the right systems ready. Check out these links to get an abundance of of free tips to be sure you are selling your practice in the best way. Kevin Doherty is a marketing coach for massage practitioners around the world.
No comments:
Post a Comment