Recently I saw a story in the Mail on Sunday that I felt it was very important to write a post. The article was headed "Online Riches ignored" if you want to look the article up.
The article debated how many smaller (micro) companies were losing out on online profits by either not investing, not targeting or not even having an internet presence. Here are some of the statistics from the article that are a wake up call for business owners in the United Kingdom (and beyond) :
- Micros (tiny) enterprises with less than 10 staff only make on average £1,000 sales a year thru the Net, equal to only 0.6% of their total income.
- But businesses with 11 "49 staff, earn approximately £175,000 in online sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn roughly £2.5 million or 13.1% of sales on the web.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found really revealing. What it tells me is that there is a big opportunity for tiny (micro) businesses to increase revenue by effective use of an online presence. Sadly many do not realise that it doesn't matter how small their business is, it's really important to invest in an internet presence.
I recognize that many small businesses don't have the resources or capital to invest. Therefore , it is important to choose the right site design partner who can provide a service, at the right prices to supply the absolute best results.
Please take a while to take a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may seem to be more cost effective to build and manage your own web site, there's a lot of benefit (time, results, etc) in using a trusted web site design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
The article debated how many smaller (micro) companies were losing out on online profits by either not investing, not targeting or not even having an internet presence. Here are some of the statistics from the article that are a wake up call for business owners in the United Kingdom (and beyond) :
- Micros (tiny) enterprises with less than 10 staff only make on average £1,000 sales a year thru the Net, equal to only 0.6% of their total income.
- But businesses with 11 "49 staff, earn approximately £175,000 in online sales, or 4.6% of income.
- Bigger firms with 50 "249 staff earn roughly £2.5 million or 13.1% of sales on the web.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found really revealing. What it tells me is that there is a big opportunity for tiny (micro) businesses to increase revenue by effective use of an online presence. Sadly many do not realise that it doesn't matter how small their business is, it's really important to invest in an internet presence.
I recognize that many small businesses don't have the resources or capital to invest. Therefore , it is important to choose the right site design partner who can provide a service, at the right prices to supply the absolute best results.
Please take a while to take a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may seem to be more cost effective to build and manage your own web site, there's a lot of benefit (time, results, etc) in using a trusted web site design partner.
I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.
About the Author:
Simon Wilkinson owns of Digital Ark, Colchester Web Design, website hosting and local mobile search business. He also rights a regular blog that provides practical understanding to web site design.
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