Envelopes are not just an office stationery any longer. Smarter business agencies now have became aware the importance of this and have transformed their envelopes into an advertising and marketing method.
This doesn't involve any excessive expense in addition provides a broad reach.
To work as a marketing tool the envelope should be more than the standard protective cover for letters and papers.
Here are a few things which you can do to provide punch to your envelope:
Do it in Color - Typically white has been the favorite in terms of envelope color. Having said that there isn't any guidelines which prohibits from using some other colors. You can use some vibrant shades of colour to attract the eyes of your respective recipient. You can even try a few gradients to make it look more attractive.
Have fun with the Flap - Even though envelopes possess a single flap which opens upwards or even on the sides you can test a few innovative ideas. You could fiddle with the flaps and separate them into two pieces. If you're going to offer the envelope yourself you can even stick a little creative button on the top of the flap to make it look innovative.
Add Sparkle - Once your envelopes have been printed you should ask your printer to add gloss or other shiny elements into it. This will make the envelope get noticed among a crowd of envelopes. You should ensure that your envelope is actually printed on top quality paper for this reason.
Make use of Distinctive Texture - One good option to add punch to your custom envelope would be to use a texture paper. This isn't used very often apart from in the case of greeting cards. This may act as an incredible attraction for the recipients and instantly impress them.
Images/Graphics is Must - You can ensure that your envelope delivers punch by printing images and graphics at the top and the back of the envelope. This is basically the idea in case you want to advertise a few of your products with the envelope.
A great envelope will always be the result of fine printing. You should make sure that your envelope is actually printed from a professional printer.
This doesn't involve any excessive expense in addition provides a broad reach.
To work as a marketing tool the envelope should be more than the standard protective cover for letters and papers.
Here are a few things which you can do to provide punch to your envelope:
Do it in Color - Typically white has been the favorite in terms of envelope color. Having said that there isn't any guidelines which prohibits from using some other colors. You can use some vibrant shades of colour to attract the eyes of your respective recipient. You can even try a few gradients to make it look more attractive.
Have fun with the Flap - Even though envelopes possess a single flap which opens upwards or even on the sides you can test a few innovative ideas. You could fiddle with the flaps and separate them into two pieces. If you're going to offer the envelope yourself you can even stick a little creative button on the top of the flap to make it look innovative.
Add Sparkle - Once your envelopes have been printed you should ask your printer to add gloss or other shiny elements into it. This will make the envelope get noticed among a crowd of envelopes. You should ensure that your envelope is actually printed on top quality paper for this reason.
Make use of Distinctive Texture - One good option to add punch to your custom envelope would be to use a texture paper. This isn't used very often apart from in the case of greeting cards. This may act as an incredible attraction for the recipients and instantly impress them.
Images/Graphics is Must - You can ensure that your envelope delivers punch by printing images and graphics at the top and the back of the envelope. This is basically the idea in case you want to advertise a few of your products with the envelope.
A great envelope will always be the result of fine printing. You should make sure that your envelope is actually printed from a professional printer.
About the Author:
Peter Kurgen is a full time author and writes for www.personalizedenvelopes.org and other various sites.
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