In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give significance to your prospects and customers.
Have you any idea that half of all Facebook members visit their profiles everyday? This shows that with approximately 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That can equate to enormous amounts of cash in earnings and even more work opportunities that you can actually get a chance to get involved in.
But only a few Facebook accounts have the capacity to get customers. You'll need to alter it whenever necessary.
It's important that you first assess whether your Facebook business page is providing valuable outcomes while keeping your reputation wholesome.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to add a touch of fun and excitement which will appeal to your target market?
Or do you simply want your page to be a customer service area where informal questions and inquires can be tackled?
It's important that you always regard value as your top priority whenever posting anything on your page. Eliminate the clutter and post only the necessary things. This means fighting off the impulse to post personal content or even things that seem interesting but aren't helpful to your audience.
Here are some other advice you may find useful:
Use Customer Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. Nowadays, social media management offers a variety of benefits to business owners. They can use customer feedback and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly constructive feedback if given voluntarily. However, this may not always be the case based on the quality of your products or services. If you prefer, you can offer incentives to get feedback. For instance, how about a 5% price cut for every nice feedback?
- Personally Connect With Potential Clients or Customers
Whenever there are queries with regards to your products or services on Facebook, always make sure that you get back to them right away. Also, you'll gain a good impression by answering the inquiries very promptly. In case this is not possible, at least apologize for the late response.
To keep yourself from answering the same questions again and again, you will want to provide something like a FAQ segment on your page. This is when the Notes section of Facebook comes handy.
- Upload Relevant Photos
Some use the Photos Page while some make pseudo-shops where they feature their merchandise. No matter what you choose, just be sure the images are presented clearly. Featuring photos that look uninspiring and uninteresting won't attract prospects. So be meticulous in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Remember these simple suggestions when coming up with content and you'll have a good deal of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business very soon.
Have you any idea that half of all Facebook members visit their profiles everyday? This shows that with approximately 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That can equate to enormous amounts of cash in earnings and even more work opportunities that you can actually get a chance to get involved in.
But only a few Facebook accounts have the capacity to get customers. You'll need to alter it whenever necessary.
It's important that you first assess whether your Facebook business page is providing valuable outcomes while keeping your reputation wholesome.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to add a touch of fun and excitement which will appeal to your target market?
Or do you simply want your page to be a customer service area where informal questions and inquires can be tackled?
It's important that you always regard value as your top priority whenever posting anything on your page. Eliminate the clutter and post only the necessary things. This means fighting off the impulse to post personal content or even things that seem interesting but aren't helpful to your audience.
Here are some other advice you may find useful:
Use Customer Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. Nowadays, social media management offers a variety of benefits to business owners. They can use customer feedback and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly constructive feedback if given voluntarily. However, this may not always be the case based on the quality of your products or services. If you prefer, you can offer incentives to get feedback. For instance, how about a 5% price cut for every nice feedback?
- Personally Connect With Potential Clients or Customers
Whenever there are queries with regards to your products or services on Facebook, always make sure that you get back to them right away. Also, you'll gain a good impression by answering the inquiries very promptly. In case this is not possible, at least apologize for the late response.
To keep yourself from answering the same questions again and again, you will want to provide something like a FAQ segment on your page. This is when the Notes section of Facebook comes handy.
- Upload Relevant Photos
Some use the Photos Page while some make pseudo-shops where they feature their merchandise. No matter what you choose, just be sure the images are presented clearly. Featuring photos that look uninspiring and uninteresting won't attract prospects. So be meticulous in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Remember these simple suggestions when coming up with content and you'll have a good deal of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business very soon.
About the Author:
If you'd like to gain the online presence to sustain your business, then consider using Facebook marketing to get higher rankings on Google. To know more tips about taking advantage of Facebook for Business, see here.
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