Tuesday, November 8, 2011

Writing Winning Headlines - What You Need to Know

By Meghan Snow


The headline happens to be the first thing that gets noticed by a reader, whether you're writing an article, a blog post or an ad. If you don't have a winning headline then you'll end up making a weak impression on your reader, which will obviously lead to failure of your overall content. It doesn't matter what you're creating your headline for, as long as you're able to grab the attention of your reader and give him/her the information he/she requires. We all need great headlines, so read this article if you want to have more powerful headlines in your business.

What are the critical components of a good headline? You need to start out by deciding the approach you want to take, and that will determine the structure. It is challenging because you need to magnetize attention but do it in a way that is real and without cheap words or hype. How you use your words will either repel your target audience or attract them, which is why it's really important that you be wise when selecting the words that make up your headline.

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If you know even a bit of search engine optimization then you should know the importance of using keywords in the right places. Therefore it's a good idea to use your targeted keywords in the headline as that will help you with your search engine ranking. So you can include your keywords just as long as what you end up writing does not come across as SEO mess. Keyword stuffing went out about ten years ago, we think, so just be sure you do not ever do it.

Can you look at your headline and feel very good about it? If the answer is no, then it's time to go back to the drawing board and start working on it again. But keep in mind that you really are not the one who has to be happy with it. How do you know what others will feel, so perhaps run it past friends or colleagues.

Creating attention grabbing headlines is an art that can be learned. At first it may seem overwhelming, but after a while that feeling will go away. If you decide to work hard at it, then in time you will discover that you can do it. Audience demographics is what you have to become familiar with so people will think you are one of them, etc. The best time to get started is today, and just keep moving forward with it.

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