Saturday, November 26, 2011

Advantages of choosing Modular Exhibition Stands When Showing Your Services

By Ruth Williams


So, work is underway for your business to exhibit at the next big trade exhibition. You have marketed to your core audience and to new potential customers. The theme of the promotion has been decided upon. The team to man the exhibition stand have been trained and visitor activities have been planned. Now you just have to decide what kind of exhibition stand would best serve your interests at the event.

With the right modular exhibition stand you can really make your marketing efforts pay off. This short article outlines the main advantages of using modular exhibition stands.

The types of stands allow for a certain level of flexibility within the space allowed.

The nature of modular exhibition stands means they look fairly sturdy, which adds an air of quality to your stand. Modular stands can also come with compartmentalized components within which you can create lit displays, meeting areas and specific areas for product displays. Modular stands achieve this through use of lightweight aluminium, forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.

These types of stands work very well with promotional graphics and company branding. A professional exhibition contractor can design a modular exhibition stand so that it has the appearance of a custom built stand. Having no true set format, a modular stand can give your display that edge it needs to stand out from your competition.

The saving of modular exhibition stands over custom stands is another key benefit. The modular stand can look the part without costing the earth. They are also more quickly assembled than custom built stands.

Modular stands can function without all of their components. The modular stand can be adapted to fit the space available which is ideal for businesses which regularly exhibit in different venues. Overtime the modular exhibition stand will provide a significant return on investment as it can be used over and over.




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1 comment:

  1. An exhibition stand can be a launch pad for new ideas or an entertainment area for rewarding loyal customers.A lot of new display stand designer will ask businesses to see their stand in example form before it is shipped off to the exhibition.
    Exhibition Stand Designers UK

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