Sunday, August 21, 2011

Traditional Businesses - A Cash Cow For Anyone?

By Charles Beaslely


The shifting economy and the progression of the internet has led many people to try to make an income on the web. Marketing your own products or those of someone else has become the way chosen by most people. The problem is that you might be like many who have genuinely struggled to make consistent revenue although what you need to be aware of is that you have acquired marketable skills. There are local business owners who need someone to assist them to market on the internet. If marketing and advertising online is in no way at the forefront of their minds, the one factor they do want is additional sales. This is precisely how you can position yourself to demonstrate to them how you can help them to achieve their goals.

It's only one method available to you. Naturally it is shrewd to consider the many opportunities accessible to you when looking into making money on the internet. The objectives you set for yourself are even more in your own hands when you market to local businesses in this manner. The need to set yourself in front of business owners is one of the challenges you need to confront if this is a path you decide to follow. In deciding how to do this, you need to think about what type of service you will provide and this requires you to evaluate what your strengths are. A business requiring a website or better search engine rankings have been the standard services being marketed. Whenever you can, find your own specialized area because even though those services are appropriate, you may have another ability to get your foot in the door.

In terms of offline advertising and marketing, what are some of the alternatives offered. Facebook and Twitter are currently probably names that practically everybody is aware of along with business owners. There remains a false impression with some that they are there just for personal use. The advertising and marketing leverage of social sites for lead production is something we are aware of as internet marketers. Facebook page and social media consulting services is a viable marketing model which can get you noticed by local business people who need help. It is possible that you could turn out to be known as the social media expert in the area, which can lead to people coming to you in lieu of the need for you to see them.

Yet another way you can get into this market is by actually putting sites online yourself, typically a wordpress site and having these ranked for local keywords. If you buy an exact match domain for your community and the business sector you are targeting, you can quickly get your site ranked on the 1st page of the search engines. This gives you the opportunity to collect regular payments from a small business for either renting your website or advertising on it. The site could also be used for lead generation which might be made available for business owners to buy. If you do this appropriately, recurring income is a distinct possibility.

Local company owners need your assistance and if you are prepared to do something, this can be a long term business opportunity for you.




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