Like many software as a service "SaaS" technology businesses, HubSpot is based in the US.
A software firm co-founded by Brian Halligan and Darmesh Shah to develop integrated marketing technology that can enable companies to be seen online, convert traffic into leads and be aware of what activity produces the best return from time and money invested in real business terms like leads, sales and loyalty.
It has got a direct sales force as well as a channel team and a large proportion of its revenue in Europe and the UK comes over the Internet without delay or from HubSpot UK partners and re-sellers.
While many SaaS services can be bought and used without any additional add-ons, marketing has traditionally been a very service driven offering and so HubSpot works best when combined with a set of supporting services that are designed to capitalise on its technology.
HubSpot supplies an integrated collection of marketing apps that includes content management, blogging, social media, analysis and e-mail marketing as well as intelligent visitor tracking.
This technology makes up 3 stages of a marketing funnel that helps firms;
a) generate qualified traffic
b) permits future customers to self select their level of interest
c) develops leads into qualified prospects for hand over to the salesforce
Technology by itself though won't answer the problem of getting a business found online or converting that traffic into leads and measuring what activity generates tangible business results.
Without a systematic approach and effective implementation nothing is going to happen, and marketing, like your business should be a committed activity delivered over a sensible period of time before any results can be really achieved.
During this time certain goals and strategies will have been put into action and as time goes by and results are measured that strategy can be redeveloped to improve results.
A HubSpot partner blends together the technology with activity that starts with a strategy. This then builds into implementation and involves the development of creative collateral that support the marketing goals of the company.
So, getting access to HubSpot in the UK is quite easy to do, however if you want results and your concerned about a lack of time or skills in-house, then maybe you should investigate outsourcing your marketing or get yourself a partner you can work with to help you achieve your marketing goals.
About the Author:
Authored by Nic Windley, founder behind eb2bleads a HubSpot UK representative delivering Inbound Marketing Services to SME firms.
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