When any new wedding photography entrepreneur starts out there is always a great amount of keenness and this can lead to some unnecessary purchases early on. One of these is paperwork and marketing literature. It used to be that you required glossy leaflets, flyers, printed stationary, dear business cards, portfolio carriers and massive number of other leaflets like price lists, booking forms, contracts and so on.
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
About the Author:
Pixcellence are UK wedding photographers. They're consultants in wedding photography London but also cover all of the UK.
No comments:
Post a Comment