As a massage therapist, you most likely already know how challenging it can be to attract an ongoing stream of new clients to your practice. The Net is hands down the most effective way to bring in more business, but you have to know what you're doing. You can't just throw up a domain and keep your fingers crossed that the telephone begins to ring. There is a system behind selling your practice online. Let's look at 3 elements of this system.
1. Lead Generation -- You would like to be sure to have lead generation set up on your websites. Most massage websites are set up as easy online brochures that display basic information about their business. You need to get your web visitors engaged by having an opt in form set up in the upper right corner on each page of the site with a free report or video series that you offer in return for their name and email. This way you can build your email list and stay in touch with everybody who has ever expressed interest in your work.
2. Benefit-Oriented Copy-- If you review most massage websites, you'll likely notice that all of them say the same thing. Almost all of the content is focused on the features of the practice, such as conditions treated, office hours, and approaches of massage used. While all this is important, you need to talk straight to your visitor's pains and challenges on the home page. Connect emotionally with them and encourage them that you do indeed have solutions for their struggles.
3. Social Media Integration-- It's useful to add social media icons on your internet site so that people can connect to you through different mediums. If you've got a very good fan page, it's a way of building trust and showing people that are new to you that you are a dependable and legitimate resource locally.
These 3 tips should go a long way toward getting you more exposure and clients from the web.
1. Lead Generation -- You would like to be sure to have lead generation set up on your websites. Most massage websites are set up as easy online brochures that display basic information about their business. You need to get your web visitors engaged by having an opt in form set up in the upper right corner on each page of the site with a free report or video series that you offer in return for their name and email. This way you can build your email list and stay in touch with everybody who has ever expressed interest in your work.
2. Benefit-Oriented Copy-- If you review most massage websites, you'll likely notice that all of them say the same thing. Almost all of the content is focused on the features of the practice, such as conditions treated, office hours, and approaches of massage used. While all this is important, you need to talk straight to your visitor's pains and challenges on the home page. Connect emotionally with them and encourage them that you do indeed have solutions for their struggles.
3. Social Media Integration-- It's useful to add social media icons on your internet site so that people can connect to you through different mediums. If you've got a very good fan page, it's a way of building trust and showing people that are new to you that you are a dependable and legitimate resource locally.
These 3 tips should go a long way toward getting you more exposure and clients from the web.
About the Author:
Massage marketing is way more effective when you mix the web with more standard sorts of advertising. The problem is that most massage marketing is done without the right systems prepared. Check out these links to get lots of free tips to be certain you're marketing your practice in the right way. Kevin Doherty is a marketing coach for massage therapists around the planet.
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