Wednesday, January 25, 2012

Confused About Wordpress Plug-ins for Internet Marketing?

By Jason Sears


In the online business world, Wordpress is one of the most recognizable names. Wordpress is a content management system that is very popular among bloggers. But of course there's no implication that it's only for people who blog. On the contrary, Wordpress can be used for any type of website that you want! And online marketers have discovered this and often use it for sales pages and affiliate blogs, etc. There are other uses, as well, such as video sites, landing pages, squeeze pages, etc. Anyone who can read is capable of customizing a Wordpress theme, and the number of available themes is huge. Whatever you want your site to do or function as, you can use plugins to accomplish that. Here are a couple Wordpress plugins that can help you in your internet marketing businesses.

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You should look into the importance of 301 redirects, and you can use the Redirection plugin to handle that. This will also keep logs about any 404 errors and track them. This plug-in allows you to keep your site fully functional and to keep people from being discouraged by a 404 message. It's really easy, just make your setting to execute a 301 redirect to any URL destination should your visitor get a 404 error. And this is really a great way to keep visitors on your site and not lose them. Also... 404 errors make you look smacked - unprofessional, and that's not a good thing.

Just as the name implies, the Similar Posts plugin has to do with... you know. At the end of every post you make it lists links to other posts within that same blog that are similar in content. The obvious reason for this madness is to keep your visitors on your site. This kind of strategy is an excellent approach to keep them engaged. Never give them a reason to navigate away to somewhere else.

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If there was a plugin that can benefit any internet marketer, it would be Google Analyticator. No need to play around with messy code, you can easily track your visitors with this. Ok, it's probably that the most reliable form of website stats are produced by Google Analytics. Of course any idiot knows that in order to benefit from this you'll need to pay attention to it. But before other trackers can help you, there's just a little bit of code used , and you'll need to put that on your site. There is nothing at all to install in order for the Google Analyticator to track for you.

As a Content Management System, Wordpress is highly flexible and versatile. Every day it is used by more and more internet marketers to manage the content of their various websites. Many people assume that Wordpress is meant only for bloggers. There's no truth to that. Thanks to the versatility of the platform, it can be used for any type of website you want. How ever you care for it to perform for you, it's possible when you see the vast array of available plugins.




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