Email represents a very efficient and cost-effective way of sending your message out to consumers and prospects. And the simpleness and the value for money you can achieve using e-mail as your first follow-up strategy is unparalleled.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The subject line on the email is critical - most readers ignore straight marketing emails and so you must be a touch more creative with what you write, to urge them to open your email and read the contents. At the same time, ensure that your subject line reflects the content in some sense, like a paper heading reflects the story.
After grabbing their attention with a good title, ensure the content of the e-mail is worth reading too. Don't just do a promotion - entertain or educate your readers so that they like receiving your e-mails.
Keep the sentences and paragraphs short. You'll find that it's simpler to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in mails for your list because sending email to folks who have not asked for them is just spamming, and you know how you always feel about receiving e-mail from someone unknown to you.
Make sure that no attachments are ever sent with your emails. The bulk of IT firms around the globe warn that attachments are possibly carrying a virus and this may simply mean that your e-mails can be blacklisted and are unlikely to get read. Rather than having attachments on your emails, it is far more effective to just add links to websites and other Web resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The subject line on the email is critical - most readers ignore straight marketing emails and so you must be a touch more creative with what you write, to urge them to open your email and read the contents. At the same time, ensure that your subject line reflects the content in some sense, like a paper heading reflects the story.
After grabbing their attention with a good title, ensure the content of the e-mail is worth reading too. Don't just do a promotion - entertain or educate your readers so that they like receiving your e-mails.
Keep the sentences and paragraphs short. You'll find that it's simpler to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include a call to action to get your clients to get in touch with you, or buy something. Make sure you have some kind of call to action in at least half your e-mails.
Use opted-in mails for your list because sending email to folks who have not asked for them is just spamming, and you know how you always feel about receiving e-mail from someone unknown to you.
Make sure that no attachments are ever sent with your emails. The bulk of IT firms around the globe warn that attachments are possibly carrying a virus and this may simply mean that your e-mails can be blacklisted and are unlikely to get read. Rather than having attachments on your emails, it is far more effective to just add links to websites and other Web resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
About the Author:
Lee Duncan is the writer of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. He is also a leading business coach with a complete fixation on customer results.
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